Internet consultant Ryan Dohrn offers strategies to media companies to make money using correct and accurate pricing.

Pricing your digital assets can be tough due to the large number of products and variables in your marketplace. There are three factors I would advise you to consider: competition, base line pricing and overall bundled price.

On every street corner there are 10 social media experts. Toss a dart into any local bar crowd and you are likely to find a 23 year old IT consultant. They all talk a great game of techno babble. But, how do you sort through this mirage of hooey? Start by asking yourself why you need an internet consultant.

Here are 10 reasons why you need to hire an internet consultant.

Many publishers are just now realizing that Google’s web browser, Chrome, has nearly taken over the marketplace. Many are just now discovering this because their readers are switching to Chrome and portions of the their websites are not working in Chrome. With Chrome usage at an all time high, your web readers might be missing out on features of your website or they might not be seeing portions of your site at all.

QUESTION: "I am putting together my marketing plan for next year, I'm just curious of your thoughts and opinions on how important is print advertising to my overall campaign?" - Steve, Thousand Oaks, CA

ANSWER: Well, you know what's very interesting is that you may think that as the internet consultant that I might tell you that print is dead. But, I'm here to tell you that, I believe it is NOT. As a matter of fact, there was a Dynamic Logic study done just last year that actually tells us that if you run in more medias than one, you can actually increase your ROI from your advertising campaigns by as much as 35%.

Print and digital media expert Ryan Dohrn is making the long flight to Australia to share his expertise with an esteemed international audience. Sydney, Australia is a considerable jump from Ryan’s home in South Carolina, but he’s anxious to share his knowledge. “My sons want me to bring back a kangaroo, but they’ll have to settle for whatever will fit in my suitcase,” smiles Ryan. Magazine publishing professionals from around the world are gathering at an international conference during “Magazine Week Conference” in November. The tag line for the event is “Celebrating the best in print and digital.”